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INTERNATIONAL DATACASTING WINS NEW ORDER FOR EDGECASTER PRO

IDC's new Digital Insertion Platform selected by MVS Television in Mexico
2019-07-23

PRESS RELEASE
For Immediate Release

Ottawa, ON – (July 23, 2019):  International Datacasting—part of the Novra Group of companies­—is pleased to announce it has received an initial order for eighteen Edgecaster Pro digital program insertion devices from MVS Television, one of Mexico’s top television networks.

The Edgecaster Pro platform allows television broadcasters a high degree of control and flexibility in precisely crafting channels to meet their programming and business needs. It uses industry standard SCTE-35 triggering to enable precise, frame-accurate insertion of programming content to support regionalization, targeted advertising, managed blackouts, all with a high degree of automation and control. The Edgecaster Pro, part of the Novra Group’s growing suite of video solutions, also supports on-screen graphics (adding a local logo, for example) and video decoding in an all-in-one appliance.

At MVS, the Edgecaster Pro will be part of the IDC subsystem for targeted content insertion and regionalization as MVS upgrades to a state-of-the art network with a modern, fully automated workflow. IDC’s longtime local partner in Mexico, Grupo Etercom, will help with integration, installation, and local support.

Novra Group President and CEO Harris Liontas, “We are honored that our new product has been selected for this exciting project. Edgecaster Pro is the first of several new joint developments by our Wegener and IDC engineering teams and underscores the advantages of merging and integrating our companies. Technology innovation and long-term local partnerships have been key to winning this business.”

Diana Cantu, VP Marketing and Sales added, “As the media distribution landscape evolves, in order to be competitive it is critical for radio and television networks to have more and better control over targeting content. Both Wegener and IDC have long histories of providing video distribution networks in Mexico, by joining forces we are able to give customers exciting new options from a dynamic and growing company. In addition, we are seeing a lot of interest in the Edgecaster Pro platform from broadcasters around the world.”

About International Datacasting.: Part of the Novra Group (Novra, TSX-V: NVI) International Datacasting Corporation (IDC) is a longtime global provider of products, systems and services for the distribution of multimedia broadband content. The Novra Group of companies includes Novra Technologies, International Datacasting Corporation, and Wegener Communications. The companies in the group are known for a strong focus on applications including: broadcast video and radio, digital cinema, digital signage, and highly reliable data communications. For more information visit: datacast.com.

CONTACT:

Diana Cantu, VP Marketing & Sales
+1-613-596-4120 x2202 dcantu@datacast.com

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International Datacasting and Wegener Products Nominated for Prestigious “Product of the Year” Award at NAB Show 2019

Wednesday, April 10, 2019

NAB Product of the Year Logo

UPDATED: The iPump Pro 762 next-generation Multi-Screen Media Player won in the category of "Hardware Infrastructure"

Las Vegas, NV (April 9, 2019)

International Datacasting/Novra Group is pleased to announce that two of its new products, the IDC Edgecaster Pro and the Wegener iPump Pro 762, have been nominated for the “Product of the Year” at the 2019 National Association of Broadcasters (NAB) Show in Las Vegas. This prestigious award honors the “the most significant and promising new products and technologies being exhibited at the Show.”  

The new Edgecaster Pro digital insertion platform enables broadcasters to seamlessly switch between live broadcast and local content using the advanced SCTE-35 protocol. Based on previous proven International Datacasting and Wegener products, the Edgecaster Pro enables regionalization of content, management of blackouts, graphics overlay and text crawl as well as video decoding.  

MVS TV in Mexico has recently selected Edgecaster Pro for regionalization and targeted content insertion in its live broadcasts via satellite.  

The iPump Pro 762 is a next generation Multi-Screen Media Player for IP and/or Satellite networks. Designed for digital signage it has the features and versatility to serve many markets. Initial orders have been received and are being deployed in Latin America.

Novra Group President and CEO, Harris Liontas, commented, “We are very proud to have industry recognition for the leading edge work we are doing. It is an honor to be nominated, and we are very excited to be working with such an important broadcaster as MVS Television”.   

The Edgecaster Pro, iPump Pro 762 and other new products in the IDC/Novra/Wegener video suite of solutions will be on display at the National Association of Broadcasters (NAB) show in Las Vegas, April 8-11 at the International Datacasting/Novra Group booth SU3621.

About Novra Technologies Inc.: Novra (TSX-V: NVI) is an international technology provider of products, systems and services for the distribution of multimedia broadband content.  The Novra Group of companies includes Novra, International Datacasting Corporation, and Wegener Corporation. The companies in the group are known for a strong focus on applications including: broadcast video and radio, digital cinema, digital signage, and highly reliable data communications. For more information visit: www.novragroup.com

 

 

CONTACT:

 Diana Cantu, VP Marketing & Sales

+1-613-596-4120 x2202 dcantu@datacast.com